About Studio
One person. Four brands. Zero BS.
CFCX Studio isn't a company with employees. It's a system. A production house run by one person who decided that leverage beats headcount every single time.
Here's what I figured out.
You don't need a team of 50 to do meaningful work. You need systems. You need automation. You need frameworks that let you punch way above your weight.
Everyone's chasing scale. More employees, more overhead, more complexity. I went the other direction.
Minimal footprint. Maximum output.
Four brands that each serve different purposes, running on shared infrastructure. Content pipelines that automate the boring stuff. Systems that don't require me to be present for every single decision.
That's the game.
The Business Model
Consulting revenue funds product development. Client relationships become distribution channels. Every deployment is a case study. Distribution first, then build.
The Stack
- • n8n for workflow automation
- • WordPress for content publishing
- • Notion for centralized operations
- • GitHub for code and version control
- • NetSuite for... well, that's the whole business
The Rule
If I do something more than twice, it becomes a system. If a system works, it becomes a product. If a product solves a real problem, it becomes a business.
Operating principles.
The non-negotiables that govern everything.
Consulting as Foundation
Revenue sustains operations. Products reduce scope creep. Every client is a potential case study.
Distribution > Building
Client relationships are distribution channels. Validate before you build. Productize what people already ask for.
Own the Niche First
Dominate one space before expanding. NetSuite ecosystem is the territory. Authority comes from working solutions.
Systems Beat Motivation
You can't rely on willpower. Build processes that run whether you feel like it or not.
Document Everything
The work IS the content. Capture it while you're doing it. That's how you build leverage.
Minimal Footprint
Avoid bloat. No employees unless absolutely necessary. Low fixed costs. Maximum flexibility.
Want to see how it all connects?
Check out the ecosystem to see each brand in action.
View the Ecosystem