The Ecosystem
Four brands. One backbone.
Each brand has its own voice, its own audience, its own purpose. But they all run on the same infrastructure.
CFCX Work
Lean NetSuite consulting
CFCX Life
A record, not a reason
Captain Twilight
Magical bedtime stories
STRYNRG
Where systems meet story
NetSuite consultant for mid-market teams who need it done right—fixing broken scripts, rescuing stuck projects, and building tools that actually work without the agency overhead.
Explore CFCX Work →Documents genuine life outside work: real outdoor adventures, honest gear reviews, family moments, and personal reflections—all without hype, sponsorships, or hustle culture.
Explore CFCX Life →A warm, theatrical cosmic storyteller who guides children through magical bedtime adventures filled with lessons of courage, kindness, and empathy aboard the Celestial Voyager.
Explore Captain Twilight →The meaning-making engine of the CFCX ecosystem—interpreting patterns across life, work, and creative projects, extracting reusable wisdom and maintaining the macro-narrative.
Explore STRYNRG →The Problem I Had
I was running four brands with no backbone.
NetSuite consulting. Outdoor content. Kids' stories. Brand strategy. All separate. All competing for attention. Zero shared infrastructure.
Every morning: "Which business do I work on today?" Every week: recreating the same processes. Every month: burning out from context switching.
I needed one system that powered everything.
So I built CFCX Studio — the shared infrastructure, content pipeline, and brand framework that keeps four different properties running without chaos.
What I Built
- → Shared content systems that feed all four brands
- → Repeatable frameworks for brand voice and identity
- → Automated pipelines from creation to distribution
- → One governance layer that maintains quality everywhere
This isn't theory. It's live infrastructure running four real brands.
Proof It Works
Built with this system.
These aren't concepts. They're live brands running real operations. Same infrastructure, different executions.
CFCX Work
Business Engine
NetSuite consulting. Products that save time.
CFCX Life
Documentary
Real adventures. Gear that actually works.
STRYNRG
Meta-Layer
Patterns. Principles. The why behind it all.
Captain Twilight
Creative IP
Children's stories that actually matter.
All running on shared infrastructure. All executing independently.
How Studio governs.
Every decision, every output, every piece of content goes through four lenses. That's how you maintain quality at scale.
Architectural
Structure. Automation. Systems that don't break.
Creative
Storytelling. Visual identity. Narrative cohesion.
Analytical
Patterns. Optimization. Product thinking.
Integrative
Connect Life ↔ Work ↔ STRYNRG ↔ Twilight.
Stop overthinking. Start building.
The best time to start was five years ago. The second best time is right now. Pick a lane, build systems, document everything, iterate forever.